Article 1 of the Declaration states that "all human beings are born free and equal in dignity and rights and are endowed with reason and conscience and should act towards one another in a spirit of brotherhood.
The task of the United Nations to save future generations from the scourge of war requires transformation towards a culture of peace , which consists of values, attitudes and behaviours that reflect and inspire social interaction and sharing based on the principles of freedom, justice and democracy , all human rights, tolerance and solidarity, that reject violence and endeavour to prevent conflicts by tackling their root causes to s olve problems through dialogue and negotiation and that guarantee the full exercise of all rights and the means to participate fully in the development process of their society. CAMPAIGN: Promote a Culture of Peace with Love and Conscience.